Marketing Cooperative - NTCA

Marketing Cooperative

With the NTCA’s shift from destination marketing to stewardship and management, TBID funding is used to promote responsible travel practices and encourage mid-week and shoulder season visitation to fill visitation gaps and foster a sustainable, year-round economy for the local business community. The Marketing Cooperative is in partnership with Travel North Tahoe Nevada and consists of Board members, regional marketing and sales professionals, and business owners.


If you are interested in serving on this NTCA committee, please send a letter of interest to [email protected]. We will contact you when we are recruiting for new committee members.

Procedures for committee members to request remote participation.

Request Remote Participation

Marketing Cooperative Committee
Date: October 9, 2024
Start time: 2:00 p.m.
Location: NLT Visitor Information Center in Tahoe City

  1. Agenda
  2. February 2024 minutes
  3. April 2024 minutes
  4. July 2024 minutes

Marketing Cooperative Committee
Date: July 10, 2024
Start time: 2:00 p.m.
Location: Virtual

  1. Agenda
  2. Presentation
  3. Sales Presentation
  4. February 2024 minutes
  5. April 2024 minutes

Marketing Cooperative Members

Adam Wilson
NTCA

Christine Horvath
Palisades Tahoe

Wendy Hummer
EXL Media

Ray Villaman
Tahoe Restaurant Group

Andy Chapman
Travel North Tahoe Nevada

Kressa Olguin
Hyatt Regency Lake Tahoe

Andrew Gauthier
The Incline Lodge

Eric Roe
Crystal Bay Club

Meeting Minutes

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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District.